Should You Trust This Supplement? Questions to Ask Before You Buy

Before you buy any supplement, especially those advertised on Instagram, TikTok, or other social media, make sure you ask the right questions to determine if it has validated efficacy, is safe, and truly worth your money.

Who actually made this product?

Clear information about the company and a credible website demonstrates accountability and trustworthiness. Legitimate brands often provide the names and credentials, expertise and specialty of the scientists or physicians who helped develop the product. It’s important to confirm that these credentials match the claims, rather than relying on vague “doctor-formulated” statements, marketing language, or paid spokespeople. Keep in mind that many brands outsource manufacturing, so understanding who actually makes the product and oversees quality is also crucial.

Are the ingredients fully disclosed and in what amounts?

Look for exact ingredient dosages, not just the words “proprietary blend.” Most proprietary blends do not disclose how much of each ingredient is included. If the label lists only a blend without individual amounts, that can be a red flag. Sometimes supplements rely on trendy ingredients that sound impressive but are included in useless quantities.

Is there real evidence the product works?

Legitimate brands often provide clinical evidence showing that the actual product has been tested, not just its individual ingredients. Look for links to citations to published studies so you can verify the claims. Be cautious of “borrowed science,” where studies are cited that don’t involve the product itself. If a brand says it’s “clinically proven” or “science-backed,” the proof should be clear and verifiable. For a quick way to see how supplements score based on real scientific evidence, check the WhatToTrust™ science score. impressive but are included in useless quantities.

Who is recommending it — and Why?

Influencers and creators are often paid to promote supplements. Before trusting a recommendation, consider whether they disclose the partnership, actually use the product long-term, and have relevant health or science credentials. Popularity alone does not guarantee expertise, so transparency about endorsements and incentives is key.

Do the health claims sound realistic?

Be skeptical of promises that sound too good to be true. Legitimate supplements support health but do not claim to cure, reverse, or dramatically transform the body overnight. endorsements and incentives is key.

Final Takeaway

Doing your homework before buying a supplement helps you make informed choices for your health and your budget. By asking the right questions, looking for transparency, and checking for real clinical evidence, you can confidently select products that are evidence-based, effective, and safe.

For help evaluating supplements based on science, ingredients, and safety, visit whattotrust.com to see reliable scores and information before you buy.

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Picture of Leena Pradhan-Nabzdyk, PhD, MB

Leena Pradhan-Nabzdyk, PhD, MB

Dr. Leena Pradhan-Nabzdyk is a renowned life scientist with expertise in academia, industry, and entrepreneurship. A Harvard Medical School faculty member since 2005, she has led research on diabetes and cardiovascular diseases while mentoring students and postdocs.

As a sought-after speaker, Dr. Pradhan-Nabzdyk shares her insights at events like Supply Side West and Women in Nutraceuticals (WIN), and has presented Canomiks’ work at top conferences. She is featured in publications such as Nutraceuticals World and Nutrition Industry Executive. Dr. Pradhan-Nabzdyk actively supports the nutraceuticals industry, serving as Co-Chair of the WIN Science Committee, and as a board member for Launch Minnesota and the Jeremiah Program.

She holds a PhD in Pharmacology from Tulane University, an MBA from MIT Sloan, and a BSc from the University of Mumbai. Her leadership continues to influence Canomiks and the wellness industry

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